AREAS OF ACTIVITY
We serve Brazilian companies of different sizes and multinational companies that want to internationalize their businesses to Asia or improve their participation in the Chinese market. We offer:
Training on culture, negotiation, tax and customs issues, among others.
Legal advice and technical consultancy for opening companies in China.
Sourcing Chinese partners, companies and products for import.
Research business opportunities in China.
Search for Chinese buyers.
Market intelligence studies and sector regulations.
B2B meetings with Chinese and Asian buyers and partners.
Translation and adaptation of labels, packaging and brands.
Pre-shipment technical and quality inspections.
Due diligence of Chinese suppliers.
Branding strategies in China.
Trademark and patent registration in China.
Assistance in obtaining a business or work visa in China.
Assistance in fairs, events and missions.
Assistance in renting properties in China.
Training for individuals who want to work or study in China and obtain a scholarship for a master's, doctorate, or technical course.
We advise investors, buyers and exporters from all regions of the world, interested in doing business in Brazil or China.
We serve Chinese or other companies interested in selling their products in Brazil and expanding their presence in Latin America. We offer:
advice throughout the process of opening a company in Brazil
Prospecting Brazilian customers for Chinese products (with the possibility of expanding to Latin America).
Marketing strategy consultancy in Brazil.
Sales agent services for Chinese and foreign businessmen.
Sourcing of buyers and sellers.
Public and government relations services.
Advice and representation at fairs and missions.
OUR HISTORY
THAE began its journey in 2020, in China, at the height of the Covid pandemic, with a proposal to offer digital solutions for businesses between Brazil and China that were facing commercial difficulties during the border closures.
Officially established in 2021, the company emerged as a WFOE (Whole Foreign Owned Enterprise), headquartered in Shanghai, with the mission of promoting the entry of foreign companies (mainly Brazilian) into China and Chinese companies into Brazil. Thae operates through a bold approach, with strong support and expertise in digital platforms for the promotion and generation of business. Since the beginning, it has had the support of a team of designers, translators, specialists and freelancers, fluent in Portuguese, English and Mandarin.
Among its first and main activities, the company structured and executed, in partnership with the CCPIT (China Council for the Promotion of International Trade), two editions of the CIFFA (China Import Fair of Food and Agro-products) fair at the height of the pandemic, with online insertion and around 150 remote B2B meetings. Renowned Brazilian companies such as BRF and Tirolez participated in the fair, in addition to many food and beverage companies at different stages of internationalization, including those that were beginning to understand and adapt their products for the Chinese market.
Thae also carried out filming, auditing, inspections and numerous support and training videos for companies that were prevented from traveling internationally due to border closures. These videos were initially filmed in partnership with SoulTV, and later also released on the e-FeitoNaChina YouTube channel, YouTube (youtube.com/@e-feitonachina2921) and on Instagram (@efeitonachina), with the aim of encouraging the exchange of business knowledge, free of charge, in addition to generating tailored videos for the client, as well as online and in-person studies and training.
Given the success of its work, THAE has remained active with the post-Covid normalization. CIFFA, for example, remains present in the company's calendar of actions, which has expanded its portfolio of services and activities, now offering other consulting services, legal advice, sourcing, registrations and certificates in China and Brazil, work visas, market studies, among others.
In 2022, THAE opened a second office, in São Paulo, under the name THAE BRASIL CONSULTORIA E COMÉRCIO, also operating in the import and export segment, in addition to international business advisory and consultancy services.
The company develops several actions in consumer goods segments, including food products, hospital products, cosmetics and cleaning items, which are some of the segments with great business potential for import and export, in addition, of course, to the technology sector and trade in services.
It also works on projects with a major economic impact, including the infrastructure sector, representing the port equipment company CCLPEC in Brazil, with its own patents for loading arms, quick release hooks, truck systems and accessories, and several other Chinese companies in the petrochemical sector, as our goal is to present our clients with several partner options, so that they can evaluate and choose the best cost-benefit for their projects.
CEO Thais Moretz has extensive experience in the private sector, in imports and exports between Brazil and China, and has worked in the government, with over 20 years of experience in foreign trade. She also provides tailored training for executives, classes at business schools, and tutoring for entrepreneurs and students who want to work in China or improve their business culture.
OUR BRAND
THAE began its journey in 2020, in China, at the height of the Covid pandemic, with a proposal to offer digital solutions for businesses between Brazil and China that were facing commercial difficulties during border closures.
Officialized in 2021, the company emerged as a WFOE (Whole Foreign Owned Enterprise), based in Shanghai, and with the mission of promoting the entry of foreign companies (mainly Brazilian) into China and Chinese companies into Brazil. Thae operates through a bold approach, with strong support and expertise in digital platforms for promoting and generating business. From the beginning, it has had the support of a team of designers, translators, specialists and freelancers, fluent in Portuguese,
English and Mandarin.
Among its first and main activities, the company structured and executed, in partnership with CCPIT (China Council for the Promotion of International Trade), two editions of the CIFFA fair (China Import Fair of Food and Agro-products) at the height of the pandemic. , with online insertion and around 150 remote B2B meetings. Participated renowned Brazilian companies such as BRF and Tirolez attended the fair, as well as many food and beverage companies, at different stages of internationalization, including those that were beginning to understand and adapt their products for the Chinese market.
Thae also carried out filming, auditing, inspections and numerous support and training videos for companies that were unable to travel internationally due to border closures. These videos were initially shot in partnership with SoulTV, and later also published on YouTube channel e-FeitoNaChina, YouTube (youtube.com/@e-feitonachina2921) and Instagram (@efeitonachina), with the aim of stimulating the exchange of business knowledge, free of charge, in addition to generating tailor-made videos for the client, as well as online and in-person studies and training.
In THAE's early years, and especially in the Year of the Dragon (2024), vibrant colors reflected our strength and expansion in China, helping to consolidate our presence and attract strategic customers.
Now, with the arrival of the Year of the Snake (2025) and the consolidation of THAE as a more solid and established consultancy, we have adopted a cleaner visual identity, with the white brand predominating in our campaigns. This new design reflects the company's maturity and aligns with the energy of the moment, marked by strategy and refinement.
