OUR BRAND
THAE began its journey in 2020, in China, at the height of the Covid pandemic, with a proposal to offer digital solutions for businesses between Brazil and China that were facing commercial difficulties during border closures.
Officialized in 2021, the company emerged as a WFOE (Whole Foreign Owned Enterprise), based in Shanghai, and with the mission of promoting the entry of foreign companies (mainly Brazilian) into China and Chinese companies into Brazil. Thae operates through a bold approach, with strong support and expertise in digital platforms for promoting and generating business. From the beginning, it has had the support of a team of designers, translators, specialists and freelancers, fluent in Portuguese,
English and Mandarin.
Among its first and main activities, the company structured and executed, in partnership with CCPIT (China Council for the Promotion of International Trade), two editions of the CIFFA fair (China Import Fair of Food and Agro-products) at the height of the pandemic. , with online insertion and around 150 remote B2B meetings. Participated renowned Brazilian companies such as BRF and Tirolez attended the fair, as well as many food and beverage companies, at different stages of internationalization, including those that were beginning to understand and adapt their products for the Chinese market.
Thae also carried out filming, auditing, inspections and numerous support and training videos for companies that were unable to travel internationally due to border closures. These videos were initially shot in partnership with SoulTV, and later also published on YouTube channel e-FeitoNaChina, YouTube (youtube.com/@e-feitonachina2921) and Instagram (@efeitonachina), with the aim of stimulating the exchange of business knowledge, free of charge, in addition to generating tailor-made videos for the client, as well as online and in-person studies and training.




In THAE's early years, and especially in the Year of the Dragon (2024), vibrant colors reflected our strength and expansion in China, helping to consolidate our presence and attract strategic customers.
Now, with the arrival of the Year of the Snake (2025) and the consolidation of THAE as a more solid and established consultancy, we have adopted a cleaner visual identity, with the white brand predominating in our campaigns. This new design reflects the company's maturity and aligns with the energy of the moment, marked by strategy and refinement.
